Visual Conversationalist
Visual Conversationalist
A quaint cafe and bakery in the town of Bay Saint Louis, Mississippi, The Buttercup on Second offers locals the southern hospitality service they've come to expect and the cuisine they love. I designed an email campaign to keep locals in the know about what's happening at Buttercup, and connect them to the social media page.
For this I had only the logo and chose a graphic style and art direction that paid homage to the logo's colors and the home-style tone of the brand.
E-mails sent provide call to action and direct response by providing information and then linking viewer to webpage or social media page.
The E-mail blast readjusts in layout to accommodate mobile device dimensions and screens.